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About Us

Company Background

The Woody Financial Group provides comprehensive insurance and financial services to individuals, families, and businesses that are seeking to integrate the many aspects of their “personal economy” into a unified strategy. Our team of professionals has decades of experience in every dimension of financial services. Working in close collaboration with our clients and their legal and accounting advisors, The Woody Financial Group provides the protection and planning strategies necessary to help build and preserve wealth.

Richard W. Woody, CLU®, ChFC®, CFP® entered the Financial Planning Industry in 1981. Currently Mr. Woody is the General Agent for the Kansas City agency of The Guardian Life Insurance Company of America (Guardian), New York, NY which has been in continuous operation since 1927. The Woody Financial Group is headquartered at 14670 S. Harrison Street, Olathe, KS 66061 and also operates in Omaha, Nebraska and Wichita, Kansas. Family, Growth, Integrity, Personal Responsibility, and Excellence are the top 5 values at the Woody Financial Group. However, the agency is also civic minded and values community involvement. The Woody Financial Group supports Ducks Unlimited and The Leukemia and Lymphoma Society. Woody Financial Group has raised more than $75,000 for Light the Night Walk which was held in Overland Park, KS. Please visit to find out how you can help support this great cause.


The Woody Financial Group is a General Agency for The Guardian Life Insurance Company of America (Guardian), New York, NY, one of the oldest and most respected financial institutions. Since 1860, Guardian has maintained a solid reputation for building long-term relationships with its clients by helping them realize their financial goals.

While our relationship with Guardian affords our clients access to outstanding insurance and financial products, The Woody Financial Group also has the independence to draw on the expertise and products of other institutions to find the exact fit for our clients’ long- and short-term goals.